We eat. We drink. We breathe. We exist. That’s it right? That’s what life is.

No! Obviously not. Food and water are great and all, the basics of existence, but what is life without ambition? What is life without culture, learning, community, passion and empowerment? Answer: Not much friends, not much. We all want this stuff in our lives. We all want to walk along the pier of life with purpose and to dive off the end of it feeling that we have made a difference to the world. Yes? Of course yes. YES!!!

We provide the fish and the rod.

Here at Project Ash, sure, we provide people around the world with their primary needs; clean water, food, education, clothing and medical care. But what really drives us is our investment in those people whose skills are going unheard and unused in communities all around the world.

Training, financial options and established industries are all privileges we consider as normal here in the West. These are basic foundations that so many places around the world are not lucky enough to enjoy & that’s where technology comes in!

Our model democratises traditional auction-giving by offering everyone the chance to have a once-in-a-lifetime experience & exclusive merchandise. Through the Project Ash platform, people from more than 170 countries will be able donate to over 150 charities around the world, driving new levels of awareness & raising more money for charities in a sustainable way.

Our Mission

We work around the globe to save lives, defeat poverty and achieve social justice.

Our Vision

We seek a world of hope, tolerance and social justice, where poverty has been overcome and all people live with dignity and security.

Our Values

We believe in urgent action, innovation, and the necessity of transformation — within the world and our own organisation.

What we do

The man himself, ASH

Ash, a passionate, hard-working and charitable man, lost his long battle with cancer back in 2015. Charity was big for him, his ambition and dedication to charity innovation was never forgotten.

And so, here it is, with the project named in honour of him;
Drove another
mans passion
His son, Rick
Rick’s idea was to make life a little simpler. A platform where donors benefit from perks and charities (big or small) benefit from the support given. We even account for the smaller projects which often get trampled by the traffic of more established organisations. One pot of money & resources, which can offer immediate relief for those that really need a break.
To build
a platform
The Project Ash platform
There are so many organisations working to make a difference, but it’s hard for them to raise money in a continuous, sustainable way. Our goal is to make giving as fun and easy as possible, so everyone wins. You get the chance to live your dream experience or win some exclusive merchandise, influencers support causes they’re passionate about, and charities can spend less time fundraising, and more time making an impact.
0 B+
to drive new
levels of awareness
7.6+ Billion global individuals
We’re building a community that leverages the power of story-telling and technology to transform lives. Story-telling is built into the fabric of Project Ash. A good story well told has the power to open us to new ways of thinking, give us insight into the experiences of others, and ultimately make us more connected. The more connected we are, the more impact we can make together.

our ambassadors

The Weeknd
Singer, Songwriter
Marques Brownlee
Technology Vlogger
Anwar Jibawi
Actor & Comedian

our partners & sponsors

Taj Hotels

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